JetBlue tasked us with capturing a library of photo and video assets on a plane in their hangar over two days. To tackle this challenge, we enlisted photographer Cole Wilson, a pro at shooting on planes (no small feat!).

Collaborating closely with JetBlue's in-house team, we provided art direction, casting, production, and post-production. With 8 talents, multiple product features, and styled JetBlue food offerings, it was a fast-paced, exciting project.

The result? A full suite of assets for use across web, social, and OOH, which evolved into a campaign appearing in subway stations across NYC!