JetBlue

Marketing assets for social and OOH use

(

Flying High

)

JetBlue
tasked
us
with
capturing
a
library
of
photo
and
video
assets
on
a
plane
in
their
hangar
over
two
days.
To
tackle
this
challenge,
we
enlisted
photographer
Cole
Wilson,
a
pro
at
shooting
on
planes
(no
small
feat!).
Collaborating
closely
with
JetBlue's
in-house
team,
we
provided
art
direction,
casting,
production,
and
post-production.
With
8
talents,
multiple
product
features,
and
styled
JetBlue
food
offerings,
it
was
a
fast-paced,
exciting
project.
The
result?
A
full
suite
of
assets
for
use
across
web,
social,
and
OOH,
which
evolved
into
a
campaign
appearing
in
subway
stations
across
NYC!