What’s wilder than an energy drink called Proper Wild? Our campaign for it.

Conceived by the brilliant artist Jon Paul Douglass, the campaign features a surreal mix of frogs, caterpillars, and paper mache fruit. Starring model/influencer Kitty Lever and internet sensation Kaiman Kazazian, the video invites viewers into a fruit-filled fever dream, complemented by whimsical product and lifestyle imagery.

Our favorite part? The process! We put our Statement of Intent Model to the test, collaborating with a brand that trusted the artist’s vision. Working with our partners Bélier for VFX in post-production, we achieved a seamless creative and production process, resulting in a set of exceptional campaign assets for use across multiple channels.